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We kept the plan structure simple on purpose. Two options. No hidden tiers, no "contact us for enterprise pricing." But simple doesn’t always mean obvious, so this is the honest breakdown of what each plan actually gets you and, more importantly, who each one is for.

Design subscriptions are still a relatively new model, and we get a lot of the same questions. Is it really unlimited? What does "one request at a time" mean? What happens if I need something urgent? How is this different from hiring a freelancer or other design agency?

Fair questions. This article answers all of them and helps you figure out whether a subscription model is actually right for your situation.

You’ve got a product to build. Maybe it’s an MVP you need to get in front of investors. Maybe it’s a rebrand that keeps getting pushed because no one has time. Maybe you’ve got a designer already, but they’re stretched thin and you need senior-level thinking, not just execution.

You don’t need an agency. You definitely don’t need to hire someone full-time right now. What you need is a design partner who shows up, does the work, and doesn’t make it complicated.

That’s what Butter is.